FinTechCase study 04 / 06
Paisa Bazaar
My designs improved the loan application completion rate by 14% and reduced drop-offs due to complexity by 8.9%. Enhanced navigation and personalized recommendations increased user engagement by 15%, leading to higher loan approvals and customer satisfaction.
- Client
- Paisabazaar
- Role
- Product Design
- Timeline
- Feb 2022
- Industry
- FinTech, digital financial marketplace platform
14%
higher loan application completion
8.9%
fewer drop-offs from complexity
15%
more user engagement
01
Overview
About Paisabazaar
02
Context
Scale, problem & who we design for
03
Research
Questions, insights & persona
04
Discovery
Competitors, empathy mapping & findings
05
Design
Design system & the redesigned flow
06
Reflection
Final screens & key takeaways
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