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E-commerce OnboardingCase study 06 / 06

Etsy

I conducted user research, UX analysis, and wireframe design to optimize Etsy India's seller onboarding experience, simplifying processes and improving seller activation.

Client
Etsy India
Role
Product Design
Timeline
2018
Industry
Etsy seller onboarding optimization
Etsy — cover showing the final product
01

Overview

Etsy India

Etsy — Etsy India, board 1 of 1
02

Context

Problem statement & goal

Etsy — Problem statement & goal, board 1 of 4
Etsy — Problem statement & goal, board 2 of 4
Etsy — Problem statement & goal, board 3 of 4
Etsy — Problem statement & goal, board 4 of 4
03

Research

User research & market analysis

Etsy — User research & market analysis, board 1 of 1
04

People

Seller personas

Etsy — Seller personas, board 1 of 1
05

Design

The new onboarding

Etsy — The new onboarding, board 1 of 1
06

Reflection

Key takeaways

Etsy — Key takeaways, board 1 of 1

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